Originally from South Korea, Albert Lee relocated to Canada after working 14 years for Cheil Worldwide, the 16th biggest advertising agency in the world. During this time, he was introduced to the fashion and automobile industry while working for global clients like Samsung, Yves Saint Laurant, Givenchy, Porsche and Mercedes Benz.

He was selected by Cheil Worldwide as the best employee in 2000, and was given the opportunity to participate to Cannes Lions, an international advertising festival in France. There, he realized that there is enough time for him to change his career and challenge to the new world.